When I started in heritage interpretation, most of my work was writing for printed trails and panels. Today, I am still busy writing interpretive copy – but the end product is often different. Much of my text is for audio trails or apps which can be downloaded onto mobiles or other devices.
My skill is to produce words that flow and sound natural – as if people are being given a personal tour.
Cathy is an ideal associate for Audio Trails. Her writing style is engaging and audience specific. Her talents stretch to all aspects of copywriting and we have now worked together on numerous projects. Our clients always praise the copy she writes.”
Find the Montgomery Canal app here
Listen to a track from the smugglers’ trail here
No matter how advanced the technology, people will still dump your trail if the content is boring or long-winded. Aim for short bursts of information at each stop point (1-2 mins maximum). (Tip 3/10)